Lego’s fame can be a “double-edged sword,” according to Lene Friis, a managing director at Lego’s Education division who has worked at the company since 1998, speaking from Lego HQ in Billund, Denmark.
She said Lego strives to have “a positive impact on the planet… not just within products but also the way we interact in the world”. This could range from reducing its CO2 emissions to avoiding product recalls (it has proudly had none since 2009).
The company’s toys are made with children in mind: designers wear thick gloves to test out building with the blocks - simulating the motor skills of a four-year-old. Friis’s Lego Education division, which aims to teach design and engineering skills, wants to “leave a very good learning impact on children,” she claims.
Friis believes Lego has a big responsibility to children and to teaching them - adding that she personally started caring about Lego when she became a parent.
Lego’s motto is still the same as it was in the 1930s - translated to English it is “only the best is good enough”, but translated literally from Danish it means “even the best is not good enough”.
Source: Huffington Post Parents