About Us

Welcome to Primary Colours

Hello. We are William and Margrethe Stuttaford and welcome to our website. We hope you like it and will go on to buy something from us. Please let us know what you think about this website or, indeed, any aspect of our business, both good and bad. Our contact details are at the bottom of this page.

We have a little shop in Lyme Regis, on the Jurassic Coast in Dorset.  We have been selling toys and children's clothes since 2011. Many of our customers are holiday makers often coming to Lyme year after year. We often hear them calling us an ‘Aladdin’s Cave’ and saying they wish there was a shop like ours on their high street. We take great pride in being unlike your typical high street chain store and because we are independent, we can stock it with exactly what we want.  

We stock a wide range of toys for all ages.  So for babies we have soft toys and rattles and, for older children and adults, arts and crafts, Warhammer and  LEGO (they insist it's capitalised).  We prefer traditional toys and we are quite particular about what we stock.  We love some of the continental brands like Djeco and Janod from France, Steiff, Schleich and Grimms from Germany and of course LEGO from Denmark. We generally avoid toys with batteries, flashing lights and batteries and we let the supermarkets sell you the Barbies and Peppa Pig-type toys.  Because of their massive buying power, they can often sell them to you for less than we can buy them wholesale. 

As with the toys, we are careful about what clothes we stock.  We have a select range for babies up to about 4 or 5 years old and they are clothes in which we would have dressed our own children. So firstly, we look for clothes that are well-designed and well-made. Children should grow out of them before they wear them out. Though it may be bad for business, we want clothes that you can hand down to younger brothers or sisters. Secondly, the clothes must be both children and parent-friendly; so they must be comfortable and practical as well as being easy to wash. Thirdly, we want children to look like children. We like bright, happy designs. Finally, value for money is important. We believe you get what you pay for and there is no point in paying more than you get. So we do not stock fancy brands where you pay as much for the name as you do for the clothes. Instead we have a range of mid-market brands.

Each of us has slightly different tastes and preferences . We are proud of what we sell and we hope you like our range as much as we do.