Introducing Alfie and Alice

You may have noticed a new brand around town! Introducing Alfie and Alice, handmade childrenswear made in Cornwall and now available at Primary Colours.

Love dinosaurs? Mad about diggers? Fancy yourself a Princess? A bird lover? Want to wear a dolphin? If you answered yes to any of the above then this is the clothing brand for you.

Alfie and Alice is a range of childrens hoodies and ponchos made by the sea in Cornwall. Founder Jayne thought that the colours and styles available for her children to wear were very ‘grown up’. She wanted to use colour, fun designs and was especially inspired by dinosaurs.

She began with a range of dinosaur hats, selling at craft fairs, Christmas 2008. The hats were such a success that once Christmas was over she designed her first range of Alfie and Alice hoodies.

Jayne says that ponchos are an absolute blessing for dealing with cold, stroppy small children. Trying to put a piece of clothing with arms onto a struggling toddler is stressful for everyone involved, but a poncho takes away that stress. Plop over the head, quick tuck in and job done.

The designs are generally taken from nature, with a few tractors and diggers thrown in! Sea creatures, dinosaurs, rain forest animals are all inspirations and Jayne can often be found in the library looking through the children’s section of books, ready to create another design.